Vera Dieckmann
CEO & Creative Director
Hospitality
Architecture Beyond Walls
Dubai's hospitality sector is undergoing a transformative moment — where architecture shapes not only spaces, but the way guests experience and connect with them.
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The Event
Designing hotels, resorts and experiential venues where luxury, function and emotion meet.
Dubai's hospitality sector is undergoing a transformative moment, where architecture plays a pivotal role in shaping not only spaces but also the way guests experience and connect with them. The city faces the challenge of designing hotels, resorts, and experiential venues that combine luxury, functionality, and emotional resonance in a highly competitive international market.
In this context, architects, developers, and designers are exploring innovative hospitality models — from immersive boutique hotels and mixed-use resort complexes to next-generation experiential concepts — that integrate technology, sustainability, and guest well-being.
Architecture can go beyond form and function to create memorable, emotionally engaging experiences.
Considering factors such as local climate, cultural context, and sustainable design practices, leading architecture and design firms based in Dubai will present their latest hospitality projects — showcasing how creativity, technology, and engineering converge to redefine the future of hotels and guest experiences in the region.
Order of the Morning
The Format
01
Presentations
Latest Hospitality Projects
Leading architecture and design firms based in Dubai present their newest hospitality work, showing how creativity, technology and engineering converge to redefine the guest experience.
02
Live Debate
Panel Discussion
Experts debate the ideas defining the next era of hospitality design.
Emerging Trends
Wellness & Sustainability
Innovative Technologies
Storytelling & Immersive Experiences
03
Close
Networking & Refreshments
The day ends with a relaxed cocktail — a chance to exchange ideas, meet the speakers, and connect with professionals from across architecture, design and hospitality.
20 October 2026
Programme
09:00
Arrival
Registration & Welcome Coffee
Guests received with refreshments ahead of the programme.
09:30
Host Welcome - Cosentino
09:35
Livoora
09:40
Dr. Bhakti More — Moderator Introduction
Dean & Professor, School of Design & Architecture · Manipal Academy of Higher Education, Dubai
09:45
Vera Dieckmann
CEO & Creative Director · XO Atelier
10:00
Andy Shaw
Managing Director · AMA Design
10:15
Annamaria Lambri
Chair, Department of Interior Design · American University in Dubai
10:30
Mahmoud Shahin
Design Group Director · P&T Group
10:45
Live Debate
Panel Discussion
Hospitality Architecture Beyond Walls
Vera Dieckmann
XO Atelier
Andy Shaw
AMA Design
Noni Anand
LEVA Hotels
Annamaria Lambri
American University in Dubai
Mahmoud Shahin
P&T Group
Moderator
Dr. Bhakti More
Manipal Academy of Higher Education, Dubai
12:00
Close
Networking Cocktail
A relaxed cocktail to meet the speakers and connect with peers across architecture, design & hospitality.
On stage
Speakers
Andy Shaw
Managing Director
Noni Anand
Co-Founder & Design Director
Annamaria Lambri
Chair of the Department of Interior Design and Associate Professor of Interior Design
Mahmoud Shahin
Design Group Director
Moderated by
Moderator
Bhakti More
Dean & Professor, School of Design & Architecture
With the support of
Sponsors
Where
Dubai, United Arab Emirates
Dubai